A publication run by people who actually know the trade.

Eaveside is independently owned and operated. It exists because the search results small-town homeowners get when they look for a roofer are, frankly, garbage — recycled listicles by people who have never been to their town, ad placements bought by whoever has the highest cost-per-lead budget, and review-padding firms inflating the same handful of national franchises.

We’re building a different kind of directory: original research, published methodology, and editorial standards we’d be willing to defend in court. We start in tier-3 and tier-4 markets because that’s where the harm is concentrated and where the existing players do the worst work.

The editor

George Davis is the founder and editor. Roofing-industry operator. Builds RoofingLogic, a CRM used by independent contractors. Spent 30+ years around the trade through family business. He is also the founder of RoofingLogic, a CRM used by independent roofing contractors. The relationship between the two — and the conflicts of interest it creates — is disclosed in detail on the disclosure page.

Why this work

One of the things you learn early in this trade is that there are two completely different industries hiding inside “roofing.” There is the legitimate side — local operators with twenty-year reputations, multi-generational businesses, supply-house accounts that go back decades. And there is the storm-chasing side — out-of-state operators, dissolving LLCs, door-to-door canvassers, deductible kickback schemes.

The directories don’t distinguish between them. The AI listicles can’t. We can. And every article we publish is a small, deliberate intervention against a system that has been failing homeowners for at least a decade.

Our standards

• Published methodology, applied identically to every contractor.
• Original research, every contractor, every market.
• No paid placements. No paid ranking position. Ever.
• Conflicts of interest disclosed prominently.
• Public corrections policy. We do not silently edit articles.
• Limits stated explicitly. We tell you what we cannot verify.

Reach the editor

Story pitches, factual corrections, and homeowner questions: editor@eaveside.com.