Editorial ethics · FTC disclosure

Disclosure & ethics

We will tell you what we are, what we are not, what we make money from, and what we cannot verify. None of this is legal boilerplate. Read it.

Conflict of interest: Roofing Force

Roofing Force is a roofing contractor operated by a member of the founder’s immediate family. Roofing Force may, from time to time, qualify under our framework in the markets it serves. When that happens, the following rules govern how we cover them.

• The relationship is disclosed prominently on every article in which Roofing Force appears, and on Roofing Force’s research profile.
• Roofing Force is evaluated against the same Tier-1, Tier-2, and Tier-3 framework as every other contractor — same hard filters, same weighted criteria, same context flags.
• Any article featuring Roofing Force is reviewed by an independent reviewer not connected to the founder before publication.
• The Roofing Force entry in the contractor data structure includes a non-removable disclosure field rendered in every place the contractor is referenced.

How we make money

As of publication: zero revenue. Eaveside is funded out-of-pocket by the founder’s separate operating business while the editorial work is being built. The future business model is two-fold:

1. Consumer-side lead generation from homeowners who request quotes through Eaveside, paid by featured contractors at a fixed flat rate per lead. The rate is identical for every featured contractor in a given market.
2. Referrals to RoofingLogic, a separate CRM product the founder operates, which is sold to roofing contractors. Some featured contractors may also be RoofingLogic customers. They pay nothing additional to be featured here.

The bright lines we will not cross:

• We do not accept payment for inclusion. A contractor cannot pay to be added to an article.
• We do not accept payment for ranking position. A contractor cannot pay to move up.
• We do not adjust article order based on whether a contractor accepts the lead-gen offer.
• We do not accept gifts, services, or non-cash compensation from any contractor or related party.
• We will disclose any future revenue source on this page within thirty days of it going live.

What we cannot verify

Our framework is a screen, not a guarantee. The following are explicitly out of scope for our research, and a homeowner should treat them as their own due diligence:

• The quality of any specific job once it is in progress.
• Whether a long-term workmanship warranty will be honored 10 years from now.
• The character of the specific crew that arrives at a homeowner’s house.
• Whether the homeowner’s specific situation maps cleanly to a contractor’s typical job.
• The actuarial value of any given warranty.

See the methodology page for full context.

Editorial independence

No featured contractor sees an article before it is published. Contractors are not given the opportunity to remove negative findings, soften language, or influence ranking position before publication. They are notified once an article goes live, and they may contact us with factual corrections through the same corrections process as any reader.

We do not run paid posts. We do not run sponsored content. We do not run native advertising. The only paid relationships that will ever exist on Eaveside are the lead-gen and CRM-referral relationships described above, and they are separated from editorial decisions by a documented firewall.

Contact for disclosure questions

If you believe we have failed to disclose something we should have, write to editor@eaveside.com. We respond to disclosure questions within seven days.